Publishing Plan
Publishing Plan
Created: 2023-07-24 Written By: @jessmartin
Publishing Plan
How DXOS works with the garage door up.
Plan in a nutshell:
- Publish short form 2x/day on Twitter and Mastodon (same content)
- Publish blog posts on http://blog.dxos.org once per week
- Publish on the DXOS YouTube channel haphazardly
Short-form Content (tweets, toots, etc)
Categories / Templates
Visual Demo
- a visual demonstration of something in DXOS.
- format is a 15-90 second video in gif or mp4 format embedded in the tweet (not a link to YouTube).
- brief text describing it.
- optionally can include a thread about what's in the video.
Example: https://twitter.com/steveruizok/status/1683243208103346178
Musings
- a thread pondering an open-ended question or ruminating on a best practice.
- makes a case for a specific thing that we believe to be true about the world.
- can be a thread from one of the DXOS team members that is then retweeted by DXOS.
Example: https://twitter.com/jessmartin/status/1677336203085873152
Announcement
- announcement of something DXOS is shipping or some recent accomplishment.
- a thread that describes the announcement in detail.
- should also post this announcement in the Discord.
- if there is a related blog post, final post in the thread should probably link to a blog post.
Example: https://twitter.com/dxos_org/status/1673702469786804225
Curation
- retweet something that we think is awesome
- quote-tweet it to talk about why we think it's awesome
Example: https://twitter.com/dxos_org/status/1681694135483236353
Technical Gem
- deep-dive on a technical topic related to DXOS
- doesn't hide any of the technical detail
- demonstrates our technical mastery of our problem domain
Example: https://twitter.com/tldraw/status/1661038696630476801
Build Out Loud
- thread that walks through a story of building something, step-by-step, kind of a play-by-play of how a thing was built
- typically includes a healthy amount of screenshots
- links out to technologies used and related projects considered, etc
- ideally links to a place to play with the thing
Example: https://twitter.com/jessmartin/status/1646877737515208705
Schedule
We'll post short-form content twice a day, once at noon eastern (9am PT, 5pm London) and at 5pm eastern (12pm PT, 10pm London).
Time | Monday | Tuesday | Wednesday | Thursday | Friday |
---|---|---|---|---|---|
Noon ET | Blog | Visual Demo | Build out loud | Announcement Technical Gem | Musing Visual Demo |
5pm ET | Curation | Curation | Musings | Visual Demo | Poll Curation |
Blog Posts
Categories / Templates
What We Did Last Month
- describe the things that we shipped last month
- link to github issues and pull requests
- prose to describe the main themes of the sprint
- bulleted list of shipped things is fine
- screenshots and/or movies wherever possible
Technical Gem
- Similar to short-form technical gem, listed above.
Announcement
- Similar to Short-form Announcement, listed above.
Philosophical Musing
- Similar to Musings, listed above.
Schedule
At one post a week, we'll rotate through the categories like so:
Week 1: What we did last month Week 2: Technical gem Week 3: Announcement Week 4: Philosophical Musing