Publishing Plan

Created: 2023-07-24 Written By: @jessmartin

Publishing Plan

How DXOS works with the garage door up.

Plan in a nutshell:

• Publish short form 2x/day on Twitter and Mastodon (same content)
• Publish blog posts on http://blog.dxos.org once per week
• Publish on the DXOS YouTube channel haphazardly

Short-form Content (tweets, toots, etc)

Categories / Templates

Visual Demo

• a visual demonstration of something in DXOS.
• format is a 15-90 second video in gif or mp4 format embedded in the tweet (not a link to YouTube).
• brief text describing it.
• optionally can include a thread about what's in the video.

Example: https://twitter.com/steveruizok/status/1683243208103346178

Musings

• a thread pondering an open-ended question or ruminating on a best practice.
• makes a case for a specific thing that we believe to be true about the world.
• can be a thread from one of the DXOS team members that is then retweeted by DXOS.

Example: https://twitter.com/jessmartin/status/1677336203085873152

Announcement

• announcement of something DXOS is shipping or some recent accomplishment.
• a thread that describes the announcement in detail.
• should also post this announcement in the Discord.
• if there is a related blog post, final post in the thread should probably link to a blog post.

Example: https://twitter.com/dxos_org/status/1673702469786804225

Curation

• retweet something that we think is awesome
• quote-tweet it to talk about why we think it's awesome

Example: https://twitter.com/dxos_org/status/1681694135483236353

Technical Gem

• deep-dive on a technical topic related to DXOS
• doesn't hide any of the technical detail
• demonstrates our technical mastery of our problem domain

Example: https://twitter.com/tldraw/status/1661038696630476801

Build Out Loud

• thread that walks through a story of building something, step-by-step, kind of a play-by-play of how a thing was built
• typically includes a healthy amount of screenshots
• links out to technologies used and related projects considered, etc
• ideally links to a place to play with the thing

Example: https://twitter.com/jessmartin/status/1646877737515208705

Schedule

We'll post short-form content twice a day, once at noon eastern (9am PT, 5pm London) and at 5pm eastern (12pm PT, 10pm London).

Time	Monday	Tuesday	Wednesday	Thursday	Friday
Noon ET	Blog	Visual Demo	Build out loud	Announcement Technical Gem	Musing Visual Demo
5pm ET	Curation	Curation	Musings	Visual Demo	Poll Curation

Blog Posts

Categories / Templates

What We Did Last Month

• describe the things that we shipped last month
• link to github issues and pull requests
• prose to describe the main themes of the sprint
• bulleted list of shipped things is fine
• screenshots and/or movies wherever possible

Technical Gem

• Similar to short-form technical gem, listed above.

Announcement

• Similar to Short-form Announcement, listed above.

Philosophical Musing

• Similar to Musings, listed above.

Schedule

At one post a week, we'll rotate through the categories like so:

Week 1: What we did last month Week 2: Technical gem Week 3: Announcement Week 4: Philosophical Musing